Our Vision

As hair wellness is not often heard of, AIIR has created the first ever crystal infused hair care™ that is clean and responsibly sourced. Every product has a unique gemstone infused as well as formulated free of parabens, sulfates, phthalates, dyes, gluten, GMOs, and is always cruelty-free. In fact, our products are Leaping Bunny Certified!

The name AIIR comes from our founder who found herself gazing into the sky; dreaming of the possibilities of life and all the lands the clouds touch. Her story is defined by reaching my dreams despite the odds. The ebbs and flows of life are a wild ride and amazing hair is just one detail of our everyday life. A detail which you can focus on to prove we can incorporate nature and positive energy whilst having great hair. AIIR offers a choice to select holistic and gemstone innovation for brilliant hair.  

Turn your routine into a ritual™ with AIIR Professional.





Jenny Strebe

Jenny Strebe, Founder

Two years ago I started a mission: to create a line of hair products that incorporates first class performance with holistic and good-for-you elements that have been proven over time. My second goal was to develop a line with the support of fellow women in the industry to grow this brand with strong female leaders and the partnerships of those we serve: hairstylists, salon owners and consumers.

 The product innovation is truly trailblazing for our community: It reflects a balanced life and achieves superior results. I wanted to create a line that offers more than just great hair. These products are the efforts of being mindful to the world we live in and empower people to take advantage of holistic ingredients that have been around for centuries, but are new to hairstyling. 

Read more about my story here.