About

Turn your routine into a ritual™ with AIIR Professional.

Our Vision

At AIIR, we believe beauty is energy, and haircare should be a mindful act of self-care. As the first crystal-infused haircare™ brand, we merge high-performance science with holistic intention, creating clean, consciously sourced products designed to nourish both hair and spirit. Each formula carries the energy of unique crystals and minerals and is always free from parabens, sulfates, phthalates, dyes, gluten, GMOs, and is 100% cruelty-free with Leaping Bunny Certification.

Inspired by the limitless sky, our name represents the freedom to dream, evolve, and embrace life’s flow. AIIR is more than haircare—it’s an invitation to align with nature, elevate your energy, and discover the beauty of intentional living.

Smoky Quartz Crystal Point with Tiger's Eye

Jenny Strebe

Founder

With just $67 left in my bank account, I followed my passion and launched AIIR Professional—a 100% self-funded, women-owned, and hairstylist-owned brand. I wanted to create more than just another haircare line; I wanted to redefine what luxury haircare means for stylists and their clients.

AIIR is built on the belief that beauty is energy—when we align performance-driven products with holistic, intentional elements, we elevate not only hair but also the way we feel. Every product we create is designed to empower professionals, inspire confidence, and transform everyday routines into meaningful rituals. 

Learn More About My Story Here

About AIIR Professional

At AIIR Professional, our mission is to redefine haircare as a ritual of self-care and energy alignment. We blend crystal-infused, high-performance formulations with mindful intention to create luxury hair wellness experiences that deliver visible results and emotional resonance. Our purpose is to help you slow down, set intentions, and Turn Your Routine Into a Ritual™, transforming daily routines into meaningful moments of alignment, confidence, and elevated energy.