Our Vision

Hair Wellness is not often heard, but is one of the biggest drivers of feeling beautiful. AIIR accomplishes exceptional hair with using down-to-earth ingredients.

The AIIR line of products delivers a unique combination of high-performance professional hair products infused with natural botanicals and precious gemstones believed to deliver complete wellbeing.  




Jenny Strebe founder of AIIR

Jenny Strebe, Founder

Two years ago I started a mission: to create a line of hair products that incorporates first class performance with holistic and good-for-you elements that have been proven over time. My second goal was to develop a line with the support of fellow women in the industry to grow this brand with strong female leaders and the partnerships of those we serve: hairstylists, salon owners and consumers.

 The product innovation is truly trailblazing for our community: It reflects a balanced life and achieves superior results. I wanted to create a line that offers more than just great hair. These products are the efforts of being mindful to the world we live in and empower people to take advantage of holistic ingredients that have been around for centuries, but are new to hairstyling. 

Read more about my story here.