This month at AIIR, we’re celebrating women's history month as it is so important to be reminded that women can be some of the greats too.
As a female-founder and a woman in the beauty industry for the last 20 years, I have seen how it can be a difficult road for women to come into power as they are told "no" or their ideas not taken seriously from the "good ol boys,” because that is my story.

My story on creating AIIR goes back to wanting to create something that was a part of my journey and story as it unravels to still be told. The concept of AIIR was birthed by something I have always believed in, and that is mindset, power of intention and reframing negative situations into positive ones or experiences that needed to happen to get you to the highest version of you.

I have always known that mindset, whether it is saying positive affirmations to yourself, can change your perspective and your emotions for the better. Or, incorporating crystals into your daily rituals when times get tough to help restore balance to the mind and body.

With AIIR, it's simple. I wanted to share that with the world so anyone out there looking for a glimmer of hope or inspiration can enter their life even if it's during their daily ritual of doing their hair.

This month, we’re recognizing our community as a whole. The power of your unique self and all that you offer to this world. Hair is more than hair, it’s wellness; it’s self-expression; it’s love for ourselves and each other. When we take elements of the earth, the one thing we walk on that we all have in common, we share that unity and power with each other. A force to be celebrated.

We invite you to Turn Your Routine Into A Ritual and Join the #AIIRForce.

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