AIIR Professional Frequently Asked Questions

Discover crystal-infused, professional haircare designed to deliver salon-quality performance while transforming everyday routines into intentional self-care rituals. Find answers about AIIR Professional products, ingredients, hair types, styling, fragrance-free haircare, wholesale accounts, and professional education.

About AIIR Professional

What is AIIR Professional?

AIIR Professional is a crystal-infused, professional haircare brand that blends salon-quality performance with intentional self-care. Each AIIR product is formulated to deliver visible hair results while helping transform an everyday haircare routine into a meaningful ritual.

What makes AIIR Professional different from other haircare brands?

AIIR Professional combines high-performance, salon-quality haircare with thoughtful ingredients and crystal infusion. AIIR products are formulated without sulfates or parabens and are designed to support specific haircare and styling needs while honoring the connection between inner energy and outer beauty.

Is AIIR Professional a salon-quality haircare brand?

Yes. AIIR Professional products are developed for professional hairstylists, salons, and customers who want salon-quality haircare at home.

Who founded AIIR Professional?

AIIR Professional was founded by professional hairstylist, educator, and author Jenny Strebe. Drawing from her experience behind the chair, Jenny created AIIR to unite professional haircare performance with mindfulness, energy, and intentional beauty.

Is AIIR Professional women-owned?

Yes. AIIR Professional is a 100% women-owned and hairstylist-owned professional haircare brand.

What is crystal-infused haircare?

Crystal-infused haircare combines a professional haircare formula with crystal ingredients selected to complement the intention of each product. The complete formula provides the cosmetic hair benefits, while the crystal infusion adds a meaningful, ritual-based element to the experience.

Do crystals make AIIR hair products work?

The haircare performance of an AIIR product comes from its complete professional formula and functional ingredients. The crystal infusion supports AIIR’s intentional approach to beauty and self-care but is not presented as a medical or therapeutic treatment.

Do I need to believe in crystal energy to use AIIR products?

No. AIIR Professional products are designed to deliver salon-quality haircare and styling results regardless of personal beliefs. The crystal and ritual elements are an invitation to approach haircare with greater presence and intention.

What does “Turn Your Routine into a Ritual” mean?

“Turn Your Routine into a Ritual” means approaching an everyday haircare step with greater presence and intention. An AIIR ritual may be as simple as taking a deep breath, setting an intention, or pausing for a mindful moment while caring for your hair.

What does “Beauty Is Energy” mean?

“Beauty Is Energy” reflects AIIR Professional’s belief that beauty is connected to how you care for yourself and how you feel. AIIR combines visible hair results with intentional rituals designed to help customers feel polished, confident, and aligned.

Are all AIIR Professional products vegan?

Yes. All AIIR Professional products are vegan.

Is AIIR Professional cruelty-free?

Yes. AIIR Professional is cruelty-free and does not test its products on animals.

Are all AIIR Professional products sulfate-free?

Yes. All AIIR Professional products are sulfate-free. Follow the directions for each individual product and select formulas based on your hair type, hair condition, and styling needs.

Are AIIR Professional products paraben-free?

Yes. AIIR Professional products are formulated without parabens.

Are AIIR products safe for color-treated hair?

Many AIIR Professional products are suitable for color-treated hair. Review the individual AIIR product page for formula-specific guidance, particularly when caring for recently colored or chemically treated hair.

Are AIIR products safe for keratin-treated hair?

AIIR Sapphire Shampoo, Sapphire Conditioner, Diamond Fragrance-Free Shampoo, and Diamond Fragrance-Free Conditioner are sulfate-free and suitable for keratin-treated hair. Always follow the aftercare instructions provided by your hairstylist.

Choosing the Right AIIR Products

Which AIIR shampoo and conditioner should I choose?

Choose the AIIR Diamond Fragrance-Free Collection if you prefer shampoo and conditioner without added fragrance. Choose the AIIR Sapphire Collection if your hair needs additional hydration, softness, strength, frizz control, and manageability.

What is the difference between AIIR Diamond Shampoo and Sapphire Shampoo?

AIIR Diamond Fragrance-Free Shampoo is designed for customers who prefer a gentle, fragrance-free cleansing experience. AIIR Sapphire Shampoo is designed to support hydration, strength, softness, and manageability for dry, damaged, or frizz-prone hair.

Which AIIR products are best for dry or damaged hair?

The AIIR Sapphire Collection is designed to support hydration, strength, softness, and manageability. Sapphire Hair Mask provides deeper conditioning, while Jade Hair Oil can help soften dry ends, smooth frizz, and add shine.

Which AIIR products are best for frizzy hair?

AIIR Sapphire Shampoo, Sapphire Conditioner, Sapphire Leave-In Conditioner, Smoothing Cream, and Jade Hair Oil can all help smooth frizz. The best product depends on whether you need cleansing, conditioning, leave-in hydration, styling control, or a finishing oil.

Which AIIR products are best for fine hair?

Fine hair may benefit from lightweight AIIR products such as Amethyst Hair + Energy Refresher, Dry Texture Spray, Flexible Hold AIIR Spray, and a small amount of Jade Hair Oil applied primarily to the ends.

Which AIIR products are best for thick or coarse hair?

Thick or coarse hair may benefit from AIIR Sapphire Shampoo and Conditioner, Sapphire Hair Mask, Sapphire Leave-In Conditioner, Smoothing Cream, and Jade Hair Oil. Adjust the amount used based on your hair’s density, texture, and hydration needs.

Which AIIR products are best for curly or textured hair?

Curly, coily, and textured hair may benefit from AIIR Sapphire Conditioner, Sapphire Leave-In Conditioner, Sapphire Hair Mask, Smoothing Cream, and Jade Hair Oil. These products can help support hydration, softness, frizz control, and manageability.

Which AIIR products add volume?

AIIR Dry Texture Spray and Dry Texture Mousse are designed to create volume, body, texture, and fuller-looking styles.

Which AIIR products provide hold?

AIIR Flexible Hold AIIR Spray provides brushable, flexible hold. AIIR Styling Paste adds definition and control, while Dry Texture Spray provides grip, volume, and workable texture.

Which AIIR product is best for adding shine?

AIIR Jade Hair Oil and AIIR Shine Spray both add shine. Jade Hair Oil also helps soften dry ends and smooth frizz, while Shine Spray is designed to add a lightweight, polished finish to completed styles.

What is the difference between AIIR Jade Hair Oil and Shine Spray?

AIIR Jade Hair Oil is a lightweight treatment and finishing oil that helps soften hair, smooth frizz, and add shine. AIIR Shine Spray is a finishing product designed to add luminous shine and polish without replacing a conditioning treatment.

What is the difference between AIIR Dry Shampoo and Dry Texture Spray?

AIIR Dry Shampoo is primarily used to absorb excess oil and refresh the roots between washes. AIIR Dry Texture Spray is primarily used to add grip, airy volume, separation, and workable texture.

Does AIIR Professional offer travel-size hair products?

Yes. AIIR Professional offers travel sizes of select haircare and styling products. Availability may vary, so visit the AIIR Travel Collection to view current options.

Diamond Fragrance-Free Collection

Is the AIIR Diamond Collection fragrance-free?

Yes. AIIR Diamond Fragrance-Free Shampoo and Diamond Fragrance-Free Conditioner are designed without added fragrance for customers who prefer fragrance-free haircare.

What is the difference between fragrance-free and unscented haircare?

Fragrance-free generally means fragrance has not been intentionally added to the formula. An unscented product may contain ingredients used to mask the formula’s natural scent. Even a fragrance-free product may have a subtle scent from its individual ingredients.

Is the AIIR Diamond Collection good for fragrance sensitivities?

The AIIR Diamond Collection was created for customers who prefer fragrance-free haircare, including many people with fragrance sensitivities. Individual allergies and sensitivities vary, so review the complete ingredient list before use.

Is the Diamond Collection suitable for a sensitive scalp?

AIIR Diamond Fragrance-Free Shampoo and Conditioner may be an option for customers who prefer haircare without added fragrance. Customers managing a diagnosed allergy, scalp condition, or sensitivity should review the full ingredient list and consult a qualified healthcare professional when needed.

What does diamond powder do in AIIR haircare?

Diamond powder is incorporated into the AIIR Diamond Collection as its crystal element and complements the collection’s light-reflective, elevated ritual. Diamond is traditionally associated with clarity, resilience, and amplified intention. Haircare performance comes from the complete shampoo or conditioner formula.

Is AIIR Diamond Shampoo safe for color-treated hair?

Yes. AIIR Diamond Fragrance-Free Shampoo is sulfate-free and designed to cleanse gently without unnecessarily stripping color.

Can I use AIIR Diamond Shampoo every day?

AIIR Diamond Fragrance-Free Shampoo is gentle enough for regular use. Your ideal wash frequency will depend on your scalp, hair type, lifestyle, and styling routine.

Does fragrance-free shampoo have any scent?

A fragrance-free shampoo may still have a subtle natural scent from its individual ingredients, even when no fragrance has been intentionally added.

Sapphire Collection

What is the AIIR Sapphire Collection designed to do?

The AIIR Sapphire Collection is designed to cleanse, condition, hydrate, strengthen, detangle, and improve manageability. The collection includes Sapphire Shampoo, Sapphire Conditioner, Sapphire Leave-In Conditioner, Sapphire Hair Mask, and select refill options.

Is AIIR Sapphire Shampoo good for frizzy hair?

Yes. AIIR Sapphire Shampoo and Sapphire Conditioner help calm frizz and improve overall manageability across different hair types and textures.

Is AIIR Sapphire Conditioner moisturizing?

Yes. AIIR Sapphire Conditioner provides hydration and softness while helping create smoother, more manageable hair. The formula includes black rice to support the condition of dry or damaged strands.

What does black rice do for hair?

Black rice contains amino acids and vitamins that help support strength, elasticity, softness, and overall hair condition as part of the complete AIIR Sapphire formula.

What is the difference between Sapphire Conditioner and Sapphire Hair Mask?

AIIR Sapphire Conditioner is designed for regular conditioning after shampooing. AIIR Sapphire Hair Mask is a deeper treatment designed for times when the hair needs additional moisture and conditioning.

How often should I use AIIR Sapphire Hair Mask?

Use AIIR Sapphire Hair Mask one to two times per week, or as needed based on your hair’s condition, texture, and hydration needs.

What does AIIR Sapphire Leave-In Conditioner do?

AIIR Sapphire Leave-In Conditioner helps detangle, soften, hydrate, smooth frizz, and improve manageability without requiring rinsing.

Is the AIIR Sapphire Collection color-safe?

Yes. AIIR Sapphire Shampoo and Sapphire Conditioner are suitable for color-treated hair.

Is the AIIR Sapphire Collection safe for keratin-treated hair?

Yes. AIIR Sapphire Shampoo and Sapphire Conditioner are sulfate-free and suitable for keratin-treated hair. Follow any aftercare instructions provided by your hairstylist.

Is the AIIR Sapphire Collection suitable for all hair types?

Yes. The AIIR Sapphire Collection can be used on fine, medium, thick, straight, wavy, curly, and textured hair. Adjust the amount of product based on your hair’s density, texture, and hydration needs.

Does AIIR offer Sapphire Shampoo and Conditioner refills?

Yes. AIIR offers refill pouches for Sapphire Shampoo and Sapphire Conditioner, allowing customers and salons to replenish their bottles while using less packaging.

Jade Hair Oil

What does AIIR Jade Hair Oil do?

AIIR Jade Hair Oil is a lightweight finishing and treatment oil that helps soften hair, smooth frizz and flyaways, and add luminous shine.

Is AIIR Jade Hair Oil a lightweight hair oil?

Yes. AIIR Jade Hair Oil is formulated to provide softness, frizz control, and shine without an overly heavy finish when used in the appropriate amount.

Can I use AIIR Jade Hair Oil on damp hair?

Yes. Apply AIIR Jade Hair Oil to damp hair to support softness, moisture, and manageability before styling.

Can I use AIIR Jade Hair Oil on dry hair?

Yes. Apply a small amount of AIIR Jade Hair Oil to dry hair to smooth frizz, polish the ends, control flyaways, and add shine.

How much AIIR Jade Hair Oil should I use?

Begin with one to two drops of AIIR Jade Hair Oil. Warm the oil between your palms and apply it through the mid-lengths and ends. Use less on fine hair and add more gradually for thick, coarse, curly, or very dry hair.

Will AIIR Jade Hair Oil make my hair greasy?

AIIR Jade Hair Oil is designed to feel lightweight when used in the appropriate amount. Begin with a small quantity and avoid applying too much directly to the roots, particularly if you have fine hair.

Is AIIR Jade Hair Oil silicone-free?

Yes. AIIR Jade Hair Oil has a lightweight, silicone-free formula designed to smooth and nourish without heavy buildup.

Can fine hair use AIIR Jade Hair Oil?

Yes. Fine hair can use AIIR Jade Hair Oil. Begin with one drop and concentrate the oil primarily on the mid-lengths and ends.

Is AIIR Jade Hair Oil good for curly or textured hair?

Yes. AIIR Jade Hair Oil can help soften, smooth frizz, and add shine to curly, coily, and textured hair. Adjust the amount based on your hair’s density and porosity.

Is AIIR Jade Hair Oil safe for color-treated hair?

Yes. AIIR Jade Hair Oil is suitable for color-treated and chemically processed hair.

What does the jade infusion represent?

Jade is traditionally associated with grounding, harmony, balance, and abundance. AIIR includes jade to bring an intentional energy to the haircare ritual, while the complete oil formula provides the cosmetic hair benefits.

AIIR Styling Products

What does AIIR Dry Texture Spray do?

AIIR Dry Texture Spray adds airy volume, grip, separation, and workable texture. It can be used to refresh a style, create fuller-looking hair, or give braids, waves, ponytails, and updos additional hold.

How do I use AIIR Dry Texture Spray?

Shake AIIR Dry Texture Spray and apply it to dry hair in sections. Spray through the roots and mid-lengths, then use your fingers to tousle, lift, or shape the hair.

What does AIIR Dry Shampoo do?

AIIR Dry Shampoo absorbs excess oil, refreshes the roots, and helps extend the time between washes while adding light texture.

How do I use AIIR Dry Shampoo?

Shake AIIR Dry Shampoo and apply it lightly to dry roots in sections. Allow the product to settle, then massage it into the scalp or brush it through thoroughly.

Does AIIR Dry Shampoo leave white residue?

Applying AIIR Dry Shampoo lightly, allowing it to settle, and thoroughly massaging or brushing it through the hair can help minimize visible residue.

What does AIIR Dry Texture Mousse do?

AIIR Dry Texture Mousse helps create volume, body, texture, and movement. It is designed for styles that need fuller-looking shape without an overly stiff or polished result.

What does AIIR Flexible Hold AIIR Spray do?

AIIR Flexible Hold AIIR Spray provides brushable hold, helps control flyaways, and supports the finished style without creating an overly rigid feel.

What does AIIR Smoothing Cream do?

AIIR Smoothing Cream helps soften hair, reduce frizz, improve manageability, and create a smoother finish before or during styling.

What does AIIR Shine Spray do?

AIIR Shine Spray adds a lightweight, luminous finish and helps polish a completed hairstyle.

What does AIIR Amethyst Hair + Energy Refresher do?

AIIR Amethyst Hair + Energy Refresher lightly refreshes the hair, helps soften the feel of dry strands, and smooths minor flyaways. It is not designed to absorb oil like dry shampoo or provide the same smoothing level as a hair oil or styling cream.

What does AIIR Styling Paste do?

AIIR Styling Paste adds definition, separation, texture, and flexible control. It can be used on short hairstyles, layers, ends, braids, ponytails, and detailed finishing work.

Which AIIR products are best for an updo?

AIIR Dry Texture Spray can add grip and volume before styling an updo. AIIR Styling Paste can help define sections and control flyaways, while Flexible Hold AIIR Spray can provide brushable hold and support the finished style.

Which AIIR products are best for air-dried hair?

AIIR Sapphire Leave-In Conditioner and Smoothing Cream can help soften, detangle, and control frizz before air-drying. A small amount of Jade Hair Oil may be applied to the ends for additional smoothness and shine.

Using and Layering AIIR Products

Can I use multiple AIIR products together?

Yes. AIIR Professional products are designed to be layered as part of a complete haircare and styling ritual. Begin with lightweight products and use small amounts to avoid overloading the hair.

In what order should I apply AIIR hair products?

After cleansing and conditioning, apply AIIR Sapphire Leave-In Conditioner or Smoothing Cream first. Follow with mousse or another styling product, then apply texture or hold products. Finish with a small amount of Jade Hair Oil or Shine Spray when additional polish is desired.

Can I use AIIR Jade Hair Oil with Smoothing Cream?

Yes. Apply AIIR Smoothing Cream first for softness, frizz control, and manageability. Use a small amount of Jade Hair Oil afterward on the mid-lengths and ends for additional shine and polish.

Can I use AIIR Dry Shampoo and Dry Texture Spray together?

Yes. Use AIIR Dry Shampoo at the roots to absorb excess oil. Apply AIIR Dry Texture Spray afterward where additional grip, body, and volume are needed.

Can I use AIIR products every day?

Daily use depends on the individual AIIR product, your hair type, and your styling routine. Follow the directions listed on each product page and adjust the amount and frequency based on your hair’s needs.

Ingredients and Product Safety

Where can I find AIIR product ingredients?

The current ingredient list for each AIIR Professional formula appears on the individual product page and product packaging. Review the complete ingredient list before use if you have known allergies or sensitivities.

Are AIIR products safe during pregnancy?

Cosmetic and medical needs vary. Review the complete AIIR product ingredient list with your physician or another qualified healthcare provider if you are pregnant, nursing, or avoiding specific ingredients.

Can children use AIIR Professional products?

AIIR Professional products are developed for adult cosmetic use. A parent or guardian should review the complete ingredient list and consult a pediatrician when determining whether a product is appropriate for a child.

What should I do if an AIIR product causes irritation?

Discontinue use and rinse the affected area. Seek medical advice if irritation persists or if you experience signs of an allergic reaction.

Can I use AIIR products if I have allergies?

Review the complete ingredient list on the applicable AIIR product page and packaging before use. Customers with diagnosed allergies or sensitivities should consult a qualified healthcare professional when needed.

Shopping for AIIR Professional

Where can I buy AIIR Professional products?

AIIR Professional products are available through AIIRProfessional.com and select authorized salons, retailers, distributors, and marketplace partners.

How can I tell whether an AIIR Professional seller is authorized?

Purchase through AIIRProfessional.com or through a salon, retailer, distributor, or marketplace partner identified by AIIR Professional as authorized. AIIR cannot guarantee the authenticity, storage conditions, or quality of products purchased from unauthorized sellers.

Can I buy AIIR Professional products on Amazon?

AIIR Professional products may be available through AIIR’s authorized Amazon presence. To protect product authenticity, purchase only from an AIIR-authorized listing or seller.

What should I do if an AIIR product is sold out?

Join the restock notification list on the AIIR product page when available, or subscribe to AIIR Professional emails for product availability, inventory updates, and new launches.

Does AIIR Professional offer product bundles?

Yes. AIIR Professional offers select haircare and styling bundles designed to create complete routines and rituals. Bundle availability may vary.

Does AIIR Professional offer discounts or promotions?

AIIR Professional may offer select promotions, bundles, gifts, or exclusive offers throughout the year. Subscribe to AIIR emails and SMS messages for current availability.

Wholesale and Professional Accounts

Does AIIR Professional offer wholesale haircare pricing for salons?

Yes. AIIR Professional offers a dedicated wholesale program for licensed salon professionals. Visit the AIIR Wholesale page to review the eligibility requirements and apply.

Who is eligible for an AIIR Professional wholesale account?

AIIR Professional wholesale accounts are available to salon or hair studio owners, hairstylists working in a salon or studio, freelance hairstylists, and licensed hairstylists who are temporarily taking a break from active salon work.

Businesses must have been actively operating for at least six months. If AIIR products will be purchased for resale, a valid resale certificate must be uploaded during registration. All AIIR wholesale accounts are subject to approval.

Is a cosmetology license required for an AIIR wholesale account?

AIIR wholesale eligibility is intended for licensed salon professionals and qualifying professional beauty businesses. Applicants may be asked to provide professional licensing, business information, and resale documentation during the application process.

Is there a minimum order for AIIR wholesale accounts?

Any current AIIR wholesale opening-order or reorder requirements will be displayed during account registration or within the approved wholesale portal. Contact AIIR Professional for the most current wholesale ordering requirements.

Can salons sell AIIR Professional products online?

Under AIIR Professional’s current wholesale terms, wholesale partners may not resell AIIR products through their own websites or through third-party platforms, including Amazon, Walmart, eBay, Poshmark, Facebook Marketplace, or Instagram.

AIIR products must be sold at or above AIIR’s suggested retail price and may not be resold to unauthorized retailers, discount websites, diverters, or other third-party resellers. Violating this policy may result in termination of the wholesale account.

How can I become an authorized AIIR Professional retailer?

Licensed professionals and qualifying businesses can apply through the AIIR Professional Wholesale page. Approval is subject to AIIR’s professional, business, resale, and retail requirements.

AIIR Professional Education

Does AIIR Professional offer hairstylist education?

Yes. AIIR Professional offers education for licensed salon professionals through expert-led classes, educational events, product knowledge, styling tutorials, wellness-focused techniques, articles, and digital resources.

What types of professional education does AIIR offer?

AIIR Professional education may include product knowledge, styling demonstrations, salon techniques, mindful beauty education, digital resources, professional articles, and select in-person or virtual events.

Are AIIR Professional education classes available online?

AIIR Professional offers digital education and styling resources, while select classes and events may be available virtually or in person. Education formats and availability may vary.

Do AIIR wholesale account holders receive education?

Approved AIIR Professional account holders may receive access to product knowledge, styling resources, educational experiences, and select professional programs. Availability may vary by event, location, and partnership.

What are AIIR Gathering events?

AIIR Gathering events are select professional education experiences designed to bring together hairstylists, product knowledge, artistry, wellness, and intentional beauty. Event dates, formats, and availability may vary.

How can I learn about upcoming AIIR education and events?

Visit the AIIR Professional Education page and subscribe to AIIR professional communications for current classes, educational resources, events, and registration opportunities.

Crystal-Infused Haircare That Performs as Beautifully as It Feels

Where salon science meets soulful ritual. AIIR Professional invites you to offer a haircare experience unlike any other—luxury that aligns beauty with energy.

Why Partner with AIIR?

Where Performance Meets Purpose

AIIR Professional is the first crystal-infused haircare brand crafted for modern, mindful consumers. Our salon-quality formulas are infused with purposeful ingredients and energetic intention—designed to nourish the hair, elevate the spirit, and transform routine into ritual.

Our Difference:

Crystal-Infused, Salon-Approved

Each formula blends high-performance ingredients with the energetic properties of crystals—offering results stylists trust and experiences clients feel.

Luxury Meets Intention

Designed to look beautiful on the shelf and feel meaningful in the hands of your guests, every product becomes part of a holistic self-care ritual.

Clean, Conscious, Elevated

Sustainable packaging. Ethically sourced ingredients. No compromise on performance or purpose.

Not Just a Product—A High-Vibe Experience

AIIR is more than haircare. It’s a sensory journey that aligns beauty with well-being. From our signature Texture AIIRl to our TSA-approved minis, every product is thoughtfully crafted to help your clients feel radiant, grounded, and confident—inside and out.

Designed For:

• Premium salons and boutiques

• Conscious retailers who value wellness-driven luxury

• Stylists who believe beauty should be both transformational and intentional

Let’s Elevate Together

Whether you're ready to stock AIIR or simply want to learn more, we’d love to connect. Fill out the form below, and our team will be in touch to bring high-vibe haircare to your space.