About AIIR Professional
What is AIIR Professional?
AIIR Professional is a crystal-infused, professional haircare brand that blends salon-quality performance with intentional self-care. Our products are designed to deliver visible hair results while turning everyday haircare routines into meaningful rituals.
What makes AIIR Professional different from other haircare brands?
AIIR Professional brings together high-performance haircare, thoughtfully selected ingredients, and crystal infusion. Each formula is created to address a specific hair need while encouraging a more intentional approach to beauty and self-care.
Who founded AIIR Professional?
AIIR Professional was founded by celebrity hairstylist and educator Jenny Strebe. Drawing from her experience behind the chair, Jenny created AIIR to unite professional hair performance with her belief in mindfulness, energy, and intentional beauty.
Is AIIR Professional a salon-quality haircare brand?
Yes. AIIR Professional products are developed to deliver professional-level results for both hairstylists and customers at home.
What does crystal-infused haircare mean?
Crystal-infused haircare combines professional haircare formulas with finely processed crystal ingredients selected for each product. The formula provides the haircare performance, while the crystal infusion adds an intentional, ritual-based element to the experience.
Do I need to believe in crystal energy to use AIIR?
No. AIIR products are designed to deliver professional haircare results regardless of your personal beliefs. The crystal and ritual elements are an invitation to use haircare more intentionally, not a requirement for enjoying the products.
Do crystals change the way AIIR products perform?
AIIR’s performance comes from the complete professional formula and its functional ingredients. The crystals are incorporated as part of AIIR’s intentional approach to beauty and self-care.
What does “Turn Your Routine into a Ritual” mean?
It means approaching an everyday haircare step with greater presence and intention. Your ritual can be as simple as taking a deep breath, setting an intention, or pausing for a moment while caring for your hair.
Are all AIIR Professional products vegan?
Yes. All AIIR Professional products are vegan.
Is AIIR Professional cruelty-free?
Yes. AIIR Professional is cruelty-free and does not test its products on animals.
Are all AIIR Professional products sulfate-free?
Yes. All AIIR Professional products are sulfate-free. Follow the directions for each individual formula and select products based on your hair type, condition, and styling needs.
Are AIIR products paraben-free?
Yes. AIIR Professional products are formulated without parabens.
Are AIIR products safe for color-treated hair?
Many AIIR products are suitable for color-treated hair. Review the individual product page for product-specific guidance, especially when caring for recently colored or chemically treated hair.
Are AIIR products safe for keratin-treated hair?
AIIR Sapphire Shampoo, Sapphire Conditioner, Diamond Shampoo, and Diamond Conditioner are sulfate-free and suitable for keratin-treated hair. Follow the aftercare instructions provided by your salon professional.
Where are AIIR products made?
AIIR Professional products are developed as professional haircare formulas. Add the specific country or manufacturing statement here once confirmed so customers and AI platforms receive a precise answer.
Choosing AIIR Products
Which AIIR product is best for frizz?
Jade Hair Oil, Smoothing Cream, Sapphire Shampoo and Conditioner, and Sapphire Leave-In Conditioner can help smooth frizz. The best choice depends on whether you need a cleansing system, leave-in hydration, styling control, or a finishing oil.
Which AIIR products are best for dry or damaged hair?
The Sapphire Collection is designed to support hydration, strength, softness, and manageability. Jade Hair Oil can also be used to soften dry ends and add shine.
Which AIIR products are best for fine hair?
Fine hair may benefit from lightweight products such as Amethyst Hair + Energy Refresher, Dry Texture Spray, Flexible Hold AIIR Spray, and a small amount of Jade Hair Oil applied mainly to the ends.
Which AIIR products add volume?
Dry Texture Spray and Dry Texture Mousse are designed to create volume, body, texture, and fuller-looking styles.
Which AIIR products provide hold?
Flexible Hold AIIR Spray provides brushable, flexible hold. Styling Paste adds definition and control, while Dry Texture Spray helps provide grip, volume, and workable texture.
Does AIIR offer travel-size hair products?
Yes. AIIR offers travel sizes of select styling products, including Dry Shampoo, Flexible Hold AIIR Spray, Dry Texture Spray, Smoothing Cream, and Amethyst Hair + Energy Refresher. Availability may vary.
Diamond Fragrance-Free Collection
Is the AIIR Diamond Collection fragrance-free?
Yes. Diamond Fragrance-Free Shampoo and Diamond Fragrance-Free Conditioner are designed without added fragrance. They are an option for customers who prefer fragrance-free haircare.
Is fragrance-free the same as unscented?
Not always. “Fragrance-free” generally means fragrance has not been intentionally added, while an unscented formula may contain ingredients intended to mask the formula’s natural scent. Always review the current ingredient list if you have a known sensitivity or allergy.
Is the Diamond Collection suitable for sensitive scalps?
The Diamond Collection was created for customers who prefer fragrance-free haircare, including many people with fragrance sensitivities. Individual sensitivities vary, so review the complete ingredient list and consult a healthcare professional when managing a diagnosed allergy or scalp condition.
What does diamond powder do in AIIR haircare?
Diamond powder is incorporated into the formula as AIIR’s crystal element and supports the collection’s light-reflective, elevated ritual. Diamond is traditionally associated with clarity, strength, and amplified intention. Hair performance comes from the complete shampoo or conditioner formula.
Is Diamond Shampoo safe for color-treated hair?
Yes. Diamond Shampoo is sulfate-free and designed to cleanse gently without unnecessarily stripping the hair.
Can I use Diamond Shampoo every day?
Yes. Diamond Shampoo is designed to be gentle enough for regular use. Your ideal wash frequency will depend on your scalp, hair type, lifestyle, and styling routine.
Does fragrance-free mean the product has no natural scent?
Not necessarily. Even without added fragrance, a product may have a subtle scent from its individual ingredients.
Sapphire Collection
What is the AIIR Sapphire Collection designed to do?
The Sapphire Collection is designed to cleanse, condition, hydrate, strengthen, detangle, and improve manageability. The collection includes shampoo, conditioner, leave-in conditioner, hair mask, and refill options.
Is Sapphire Shampoo good for frizzy hair?
Yes. Sapphire Shampoo and Sapphire Conditioner help calm frizz and improve overall manageability across different hair types and textures.
Is Sapphire Conditioner moisturizing?
Yes. Sapphire Conditioner provides hydration and softness while supporting smoother, more manageable hair.
What does black rice do for hair?
Black rice contains amino acids and vitamins that help support strength, elasticity, softness, and overall hair condition as part of the complete Sapphire formula.
What is the difference between Sapphire Conditioner and Sapphire Hair Mask?
Sapphire Conditioner is intended for regular conditioning after shampooing. Sapphire Hair Mask is a deeper treatment designed to be used periodically when the hair needs additional hydration and restoration.
How often should I use the Sapphire Hair Mask?
Use Sapphire Hair Mask one to two times per week, or as needed based on your hair’s condition.
What does Sapphire Leave-In Conditioner do?
Sapphire Leave-In Conditioner helps detangle, soften, hydrate, smooth frizz, and make hair easier to manage without requiring rinsing.
Is the Sapphire Collection color-safe?
Yes. The Sapphire Shampoo and Conditioner are suitable for color-treated hair.
Is the Sapphire Collection safe for keratin-treated hair?
Yes. Sapphire Shampoo and Conditioner are sulfate-free and suitable for keratin-treated hair. Follow any specific aftercare directions provided by your stylist.
Is Sapphire suitable for all hair types?
Yes. The Sapphire Collection can be used on fine, medium, thick, straight, wavy, curly, and textured hair. Adjust the amount used based on your hair’s density and hydration needs.
Does AIIR offer Sapphire Shampoo and Conditioner refills?
Yes. AIIR offers refill pouches for Sapphire Shampoo and Sapphire Conditioner, allowing customers and salons to replenish their bottles while using less packaging.
Jade Hair Oil
What does AIIR Jade Hair Oil do?
Jade Hair Oil is a lightweight finishing and treatment oil that helps soften hair, smooth frizz and flyaways, and add shine.
Can I use Jade Hair Oil on damp and dry hair?
Yes. Apply it to damp hair to support softness and moisture, or use a small amount on dry hair to smooth frizz, polish ends, and add shine.
How much Jade Hair Oil should I use?
Begin with one to two drops, warm the oil between your palms, and apply it through the mid-lengths and ends. Use less on fine hair and add more gradually for thick, coarse, or very dry hair.
Will Jade Hair Oil make my hair feel greasy?
Jade Hair Oil is designed to feel lightweight when used in the appropriate amount. Begin with a small quantity and avoid applying too much directly to the roots, particularly on fine hair.
Is Jade Hair Oil suitable for fine hair?
Yes. Fine hair can use Jade Hair Oil, but begin with one drop and concentrate it on the ends.
Is Jade Hair Oil suitable for curly or textured hair?
Yes. Jade Hair Oil can be used to soften, add shine, and smooth frizz on curly, coily, and textured hair. Adjust the amount based on the hair’s density and porosity.
Is Jade Hair Oil safe for color-treated hair?
Yes. Jade Hair Oil is suitable for color-treated and chemically processed hair.
What is the jade element of the formula?
Jade is traditionally associated with balance, grounding, harmony, and abundance. AIIR includes jade to bring an intentional energy to the ritual while the complete oil formula provides the cosmetic hair benefits.
AIIR Styling Products
What does AIIR Dry Texture Spray do?
AIIR Dry Texture Spray adds airy volume, grip, separation, and workable texture. It can be used to refresh a style, create fuller-looking hair, or give braids and updos more hold.
Is Dry Texture Spray the same as dry shampoo?
No. Dry Texture Spray is primarily used for volume, grip, and texture. Dry Shampoo is primarily used to absorb excess oil and refresh the roots between washes.
What does AIIR Dry Shampoo do?
AIIR Dry Shampoo absorbs excess oil, refreshes the roots, and helps extend time between washes while adding light texture.
Does AIIR Dry Shampoo leave a white residue?
Apply the product in light sections, allow it to settle, and massage or brush it through thoroughly. Using the correct amount helps minimize visible residue.
What does AIIR Dry Texture Mousse do?
Dry Texture Mousse helps create volume, body, texture, and movement. It is designed for styles that need fuller-looking shape without stiff or overly polished results.
What does Flexible Hold AIIR Spray do?
Flexible Hold AIIR Spray provides brushable hold, helps control flyaways, and supports the finished style without creating an overly rigid feel.
What does AIIR Smoothing Cream do?
Smoothing Cream helps soften hair, reduce frizz, improve manageability, and create a smoother finish before or during styling.
What does AIIR Shine Spray do?
AIIR Shine Spray adds a lightweight, luminous finish and helps polish the completed style without replacing a conditioning treatment.
What does Amethyst Hair + Energy Refresher do?
Amethyst Hair + Energy Refresher lightly refreshes the hair, helps soften the feel of dry strands, and smooths minor flyaways. It is not intended to provide the same level of smoothing as an oil or styling cream.
What does AIIR Styling Paste do?
AIIR Styling Paste adds definition, separation, texture, and flexible control. It can be used on short styles, layers, ends, braids, and detailed finishing work.
Product Use and Safety
Can I combine different AIIR products?
Yes. AIIR products are designed to be layered as part of a complete hair ritual. Begin with lightweight products and use small amounts to avoid overloading the hair.
In what order should I apply AIIR styling products?
A typical order is leave-in conditioner or smoothing cream first, followed by mousse or other styling products, then texture or hold products, and finally a small amount of hair oil or shine spray. The best order may vary by hair type and desired result.
Are AIIR products safe during pregnancy?
Cosmetic needs and medical considerations vary. Review the complete ingredient list with your physician or other qualified healthcare provider if you are pregnant, nursing, or avoiding specific ingredients.
Can children use AIIR products?
AIIR products are developed for adult cosmetic use. A parent or guardian should review the ingredient list and consult a pediatrician when determining whether a product is appropriate for a child.
What should I do if irritation occurs?
Discontinue use and rinse the affected area. Seek medical advice if irritation persists or if you experience signs of an allergic reaction.
Where can I find the full ingredient list?
The current ingredient list for each formula should appear on its individual product page and packaging. Review the list before purchase if you have allergies or known sensitivities.
What is AIIR Professional’s return policy?
Add a brief, exact summary of the current return window, product-condition requirements, exclusions, and instructions, with a link to the complete return policy.
How can I tell whether an AIIR seller is authorized?
Purchase through AIIRProfessional.com or a salon, retailer, or marketplace partner identified by AIIR as authorized. AIIR cannot guarantee the authenticity, storage conditions, or quality of products purchased from unauthorized sellers.
What should I do if an AIIR product is out of stock?
Join the restock notification list on the product page, when available, or subscribe to AIIR emails for inventory and launch updates.
Wholesale and Professional
Does AIIR Professional offer wholesale pricing for salons?
Yes. AIIR Professional offers a dedicated wholesale program for licensed salon professionals. Visit the Wholesale page to review the requirements and apply.
Who is eligible for an AIIR wholesale account?
Add the exact eligibility requirements here, such as an active cosmetology license, salon license, business documentation, minimum order, or approved professional account.
Can salons sell AIIR products online?
Add the exact authorized-retailer policy here. Clarify whether approved salons may sell through their own websites and whether third-party marketplaces such as Amazon are prohibited.
Does AIIR offer professional education?
Add your current education offering here, including classes, salon training, virtual education, or styling resources.
How can I become an authorized AIIR retailer?
Licensed professionals and qualifying businesses can apply through the AIIR Professional Wholesale page. Approval is subject to AIIR’s professional and retail requirements.